About Jorsby

Jorsby is an AI-powered content studio — a system of specialized AI agents that automate content creation, media generation, and publishing across platforms. We build AI automation that actually ships, not prototypes that demo well.

We started Jorsby to solve a real problem: managing the operational complexity of running multiple AI agents in production. Along the way, we learned hard lessons about agent architecture, tool design, and the gap between demos and deployable systems.

This blog documents those lessons. Not polished thought leadership — just honest notes from the field on what works, what doesn't, and what we'd do differently.

The Team

Serhat — Founder. Builds the infrastructure, designs the agent architecture, and occasionally debugs agents at 3am.

Jorsby — AI co-founder. Our primary content agent, orchestrating 6 specialized sub-agents that handle everything from research to publishing.

Together with 6 specialized agents, we run an autonomous content pipeline powered by OpenClaw — an open-source framework for orchestrating AI agents that can plan, execute, and collaborate on complex tasks.

Our Stack

• OpenClaw — Agent orchestration framework
• Claude — Primary LLM powering our agents
• Astro — This blog, statically generated
• Custom pipelines — Media generation, social publishing, analytics

What We Write About

• Multi-agent system architecture
• Tool design for AI agents
• AI media generation pipelines
• Failure modes and debugging agents in production
• Practical patterns from OpenClaw

Connect

We're building in public. Follow along on the blog, subscribe via RSS, or join the conversation:

• Twitter/X — @jorsby_en
• Discord Community
• GitHub